Kanaga Siva asked:


Article Marketing has certainly come to stay. The Mantra often repeated is “Write Articles if you want free targeted traffic”. Is this possible? Yes, it is possible only if you are prepared to implement certain strategies in your article marketing.

To be successful you have to write articles that are of quality which the audience would love to read, while simultaneously implementing your SEO strategy.

First and foremost you must keep in mind that the articles you write are for the audience and not for the search engines. Hence you should be knowledgeable about the topic you write thus displaying your expertise. If you lack sufficient knowledge, it will be wise to upgrade your knowledge or do some research in the internet. Thus you will be able to write some good content displaying your expertise.

When you write articles ensure that the articles are related to the theme of your website. If your article is about Rose Gardens and your website is about Internet Business Opportunities, visitors arriving on your website from your article will click away in a moment. However good your article might be this will be the outcome because the visitor is interested only in Rose Gardens.

Never overlook the fact that the audience is anxious to learn something from you, pick up some tips and ideas and implement them when the opportunity arises. Hence it is important that your articles are educative, easily understood and in simple language. Avoid technical jargon as far as possible.

However good your article might be it is important that your article catches the eye of the audience when they scroll down the various articles in the article directories. This will be possible only if you have a powerful captivating title for your article. You have to spend some time over this but do not mislead the audience.

Once you have decided on the topic of your article, the first SEO strategy you have to implement is to identify suitable keywords for the article and target these keywords in the content. You should judiciously place these keywords in the content without overdoing it. If you overdo it search engines will consider it as keyword stuffing and might penalize you.

A great SEO strategy adopted to attract the search engine spiders is to have your important keyword in the title of your article. This strategy will work out even better if the keyword happens to be the first word of the title.

The resource box at the end of the article is the nerve centre of the article and the author should aim to get the maximum benefit from it. Write a few words about yourself or your product that will impress the reader and also have a life link to your website. Here a useful SEO strategy you should adopt is to have an Anchor Text optimized link. Your anchor text should include your preferred keywords or keyword phrase. By doing this website may well get ranked higher in the search engine results for your preferred keywords.

The success of your Article Marketing depends on how well you can write articles of quality while implementing the SEO strategy, keeping in mind of course that your audience comes first.



Bruce

Dennis Cheesman asked:


Writing articles is the most affordable and easiest way to get one-way links and build traffic to your website. If you want your website to get recognized and perfectly ranked, then you should provide comprehensive and cohesive articles, which will attract the customers and increase the popularity of your website. So writing unique articles is the best way to get your website out to the public and get recognized as an expert in your field.

Benefits of writing articles on website

If you can write the articles catering to the SEO rules, they will prove very advantageous for the website. Along with your online popularity, customers from all over the world can gain knowledge on various topics and your website will be ranked among one of the top sites, IF you provide quality content, not just a cheap article slapped together to make adsense cash.

Following are the benefits of writing articles:

Properly written articles help you in getting traffic for your website.Articles properly displayed on the website aid people to know more about a particular product or a particular matter.The articles contain links, which lead people to various other websites.If the articles follow the rules of SEO, then the webmasters publish the articles in other sites, which make them visible to the whole world.Search engines index good articles, so when anyone clicks on the articles, they are easily displayed to a list of results where your website can be seen. Well-written articles are snapped up by thousands of publishers from all over the world.Good articles provide information about various subjects and topics to people who want to know more about a variety of subjects.

So writing good articles is very important, for it helps you to get proper traffic to your website and will aid in getting your site easily ranked.

Rules for writing articles on the Internet

To get noticed and stand out from the crowd you need to write good quality articles. The technique of writing articles on the Internet is simple and easy but hardly ever done. You should write precise and cohesive articles within the limit of 250-300 words.

If the article you’re writing is for some other website and not your own, then cater to the needs of the client. But if you are writing “free content” for some other site, then include links on it so that those links can lead people back to your own website.

When you write online articles, you should look after the SEO [Search Engine Optimization] rules. This means you should include proper density of keywords, but make sure that you do not create “keyword spam”.

The major search engines like Google, Yahoo, Msn etc. give a lot of importance to oncoming links in order to rank the websites, so provide some links and hyperlinks including your signature at the bottom of your article to popularize them for the web pages. However, you should also include headings, subheadings and titles to popularize your articles on the net.

Another important feature of online articles is - you should distribute them in the proper places if you want them to be popularized. You can distribute your articles to these following places:

Article directoriesEzine PublishersPublish them in your blogAnnouncement listsForums

When you start publishing your articles online in these sites, then you’ll start to get some top rankings and your popularity will start to grow.

Just make sure to add them slowly to the article directories as Google can detect when a site has been getting links using automated tools, and will penalize you for doing so…

So the point is, write quality articles, submit them slowly to the article directories and other places mentioned above and you will see results and the results you will receive will be highly rewarding!



Brian