Article Marketing – A Highly Effective Online Marketing Tool
Posted by georgie on September 8, 2009 in Writing Articles |
Alex Bones asked:
Advertising itself is very important part of almost any business today. In real world, people use different advertising tools such as TV commercials,
print ads, PR campaigns… Online world offers different marketing tools and advertising options, not so expensive. Some of them such as article marketing
are free or close to free.
Being very accessible to many people, online marketing is getting very popular and it can be usually included in your campaigns and can significantly help you in your promotional efforts. One of the most effective tools for Internet marketing is article marketing. It is very cost-effective (I consider it free) and results are durable.
Simply, you write articles about a subject relevant to your business, distribute them freely via free article directories and you’re on the right way of getting better position in search engine results for certain keywords, while offering useful information to your
potential customers and building your own reputation.
I’d be glad to give you a step by step tutorial of article marketing, how it works, what to pay your attention to and what to expect:
Write a highly informative 400-1200 word articles about a subject related to your business. 750 words per article would be completely satisfactory. Write about keywords and key phrases related to your business. Choose a good subject; if your business is concerned with bodybuilding, then write, for instance, why or why not use certain supplements, about results people achieve or side-effects.
A resource box at the end of every article is simply a must. This is very important part of your article as it will be used as a gate to your website from article directories where you post your articles. Resource box should contain clear summary of who you are, what
you’re doing and, of course, a link to your web-site.
Read and re-read your article, read it even aloud if needed. You could also leave it on your desktop and re-read it in a day or two, maybe some corrections will show-up in your mind and you can make the article even better. Then submit the article to many article
directories over the Internet.
Basic tactics behind article marketing is a phenomenon called back linking. As many links to your site search engine can find across the Internet, the better position among search engine results you site will get. Often first results of your Internet marketing efforts can be seen in a few months, you have to be persistent as the results are lasting. But take into
account that your competition is submitting articles also, so you have to continue your efforts if you don’t find some other way of getting better online different from article marketing. I’d be glad to see the new method too, if any.
If you can’t write articles you can hire a so called ghostwriter who will write an article for you for a few dollars and you will only need to submit it to article directories. You can find the writers on many freelance sites over the Internet. If you can write articles yourself, then it’s perfect, you will have a free marketing tool in your hands.
When you submit your articles to article directories, along with resource box at the bottom of every article, there is always a good chance that your article will be reprinted in an e-zine and that would mean new audience your website link is exposed to. It can be reprinted in offline media also. Think about that!
Being said all of this, there should be no doubt about effectiveness of article marketing. You can see the results only if you try it. Article marketing is simple to manage, cost effective and brings very good, long-lasting results!
Advertising itself is very important part of almost any business today. In real world, people use different advertising tools such as TV commercials,
print ads, PR campaigns… Online world offers different marketing tools and advertising options, not so expensive. Some of them such as article marketing
are free or close to free.
Being very accessible to many people, online marketing is getting very popular and it can be usually included in your campaigns and can significantly help you in your promotional efforts. One of the most effective tools for Internet marketing is article marketing. It is very cost-effective (I consider it free) and results are durable.
Simply, you write articles about a subject relevant to your business, distribute them freely via free article directories and you’re on the right way of getting better position in search engine results for certain keywords, while offering useful information to your
potential customers and building your own reputation.
I’d be glad to give you a step by step tutorial of article marketing, how it works, what to pay your attention to and what to expect:
Write a highly informative 400-1200 word articles about a subject related to your business. 750 words per article would be completely satisfactory. Write about keywords and key phrases related to your business. Choose a good subject; if your business is concerned with bodybuilding, then write, for instance, why or why not use certain supplements, about results people achieve or side-effects.
A resource box at the end of every article is simply a must. This is very important part of your article as it will be used as a gate to your website from article directories where you post your articles. Resource box should contain clear summary of who you are, what
you’re doing and, of course, a link to your web-site.
Read and re-read your article, read it even aloud if needed. You could also leave it on your desktop and re-read it in a day or two, maybe some corrections will show-up in your mind and you can make the article even better. Then submit the article to many article
directories over the Internet.
Basic tactics behind article marketing is a phenomenon called back linking. As many links to your site search engine can find across the Internet, the better position among search engine results you site will get. Often first results of your Internet marketing efforts can be seen in a few months, you have to be persistent as the results are lasting. But take into
account that your competition is submitting articles also, so you have to continue your efforts if you don’t find some other way of getting better online different from article marketing. I’d be glad to see the new method too, if any.
If you can’t write articles you can hire a so called ghostwriter who will write an article for you for a few dollars and you will only need to submit it to article directories. You can find the writers on many freelance sites over the Internet. If you can write articles yourself, then it’s perfect, you will have a free marketing tool in your hands.
When you submit your articles to article directories, along with resource box at the bottom of every article, there is always a good chance that your article will be reprinted in an e-zine and that would mean new audience your website link is exposed to. It can be reprinted in offline media also. Think about that!
Being said all of this, there should be no doubt about effectiveness of article marketing. You can see the results only if you try it. Article marketing is simple to manage, cost effective and brings very good, long-lasting results!
